This is the most inspiring book I have read, skimmed or flicked through this year so far. If you haven't opened your eyes to the wonders of Guerrilla advertising then this book will make it as clear as day.
Gavin Lucas and Michael Dorrian present the most eye-catching, award winnning and thought provoking unconventional brand communication seen so far.
This book gives you no limits, it opens your eyes to new possibilities. What you are trying to communicate does not have to be on a sheet of paper, you can use people, sound, or placement.
That is where the true magic of Guerrilla advertising lies. It takes the message and uses simply whatever it needs to make that message as poignant to the audience as possible. It has no limits of boundaries.
It's a breath of fresh air and unleashes your imagination
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