This poster caught my eye when I walking in Manhattan. The different possible combinations is what makes this poster interesting. The poster consists of two halves of two different people. One of these posters on its own the poster has no impact. However when a few of these posters are placed together they become effective. The message, "your-other-you" is executed perfectly. This poster is not trying to be over the top with fancy Photoshop techniques, it does not need it, it thrives on the concept behind it.
This is what I believe design is about. It is not about using the most fancy images or typography if it does not deliver the message. The effectiveness of the message is the most important thing. This poster is a perfect example of what I beleive to be great design.
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