This TV advert is quite old, I am sure that many of you will have seen this before. I have to comment on how innovative it was at the time. To be honest, I had never or since seen an advert created using the audiences perspective. In this advert, you are living the life of a footballer with all the hard physical training and glitz and glamour which goes with it. It is obvious that the major sportswear brands are at the top of their game when it comes to advertising their products. However this advert shows you a lifestyle that you might want, how can you get there? By using Nike equipment and improving your own game.
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